On December 4-10, the third National Reading Week initiated by the Ukrainian Book Institute started in Ukraine. Active students of our faculty, members and academic supervisors of problem groups of the student circle "Innovations and technologies in modern philological education" joined this information and educational campaign. During the week, a number of interesting events were held: a selfie with a favorite book, a book flash mob, discussions of the latest presentations of new books and thematic cultural and artistic events, a series of public webinars "On the secrets of texts that sell", "Copywriting: something between marketing and linguistics", popularization of the week of reading in secondary education institutions in the form of a multimedia presentation "Journey to the Land of the Beloved books" and many other and various things.