On May 7, 2021, an interactive lecture on "Philosophy of Branding" was held within the framework of remote international academic mobility. The lecturer was K.V. Tkachenko, Ph.D., university lecturer of Anhui University of Finance and Economics, manager of work with foreign citizens. The class was attended by graduate students majoring in 033 "Philosophy", 015 "Professional Education", 014 "Secondary Education (Music)", 053 "Psychology", 052 "Political Science", 035 "Philology"; undergraduates and students majoring in 033 "Philosophy", students majoring in 028 "Management of socio-cultural activities", 034 "Culturology".