On November 10, 2022, the fifth online training was held at Ushynsky University as part of the "Business Bridge" educational program, which is part of the "Always Near" international project, implemented with the support of the United States Agency for International Development (USAID). "Business Bridge" is an educational program for veterans of the ATO/JFO/Russian-Ukrainian war and their family members, forced migrants (internally displaced persons), aimed at developing their business skills for further integration into society and thus strengthening the social cohesion of the community .
The speaker was Natalya Hryhorivna Grebennyk, PhD in Economics, Associate Professor of the Department of Enterprise Economics and Entrepreneurial Organization of the Odesa National University of Economics. At the "Marketing Tools of Modern Business" training, a number of issues related to defining the portrait of a potential buyer and target audience, as well as communication methods for expanding sales, were raised. In particular, the listeners learned about SMM and its features.