Under such a slogan, a series of training sessions with students of the specialization "Advertising and Public Relations" have taken place in cooperation with graduate students of the Faculty of Philology devoted to the university events to celebrate the Day of Science. Advertising is an indispensable companion of our everyday lives. Through the visual (billboards, posters, flyers, booklets, banners, mailing lists, television and Internet resources) or audio (radio, mobile communication), the prism of advertising texts, we perceive the society, understand its moral and ethical priorities, we feel the identity of the national linguistic culture and cultural stereotypes. These and other issues have been raised in the video presentation "Types and features of modern advertising. Lingual features advertising in social networks: Instahram, Twitter, Facebook "(Ukrainian Philology Department, graduate student Tatiana Svekla)