Under such a slogan, a series of training sessions with students of the specialization "Advertising and Public Relations" have taken place in cooperation with graduate students of the Faculty of Philology devoted to the university events to celebrate the Day of Science. Advertising is an indispensable companion of our everyday lives. Through the visual (billboards, posters, flyers, booklets, banners, mailing lists, television and Internet resources) or audio (radio, mobile communication), the prism of advertising texts, we perceive the society, understand its moral and ethical priorities, we feel the identity of the national linguistic culture and cultural stereotypes. These and other issues have been raised in the video presentation "Types and features of modern advertising. Lingual features advertising in social networks: Instahram, Twitter, Facebook "(Ukrainian Philology Department, graduate student Tatiana Svekla). For its long history of existence, advertising has evolved qualitatively: it has gone from informing to encouragement, from encouragement - to the development of conditional reflexes, from the development of reflexes - to subconscious suggestions, and from that moment on to designing a symbolic image. What, in fact, is the manipulative nature and essence of advertising as a means of verbal influence on the consumer? These and other questions of the training sessions trying to find answers during lecture - presentation "The analysis of creolated Ukrainian advertising texts in the aspect of the linguistics of speech influence" (Ukrainian Philology Department, Associate Professor Zhanna Dmyntivna Gorina)